Saturday, October 5, 2019
The Relationship between Multinational Firms, the State and Essay
The Relationship between Multinational Firms, the State and Socio-Economic Development in the UK - Essay Example Most of the research work conducted did concentrate on the firm-level decisions regarding their FDI strategies but less time and resources have been devoted to the state level. It has been realized that a number of states such as the US have often attracted FDI through various tactics including reduction in taxation levels. The relationship between these multinationals and the State becomes very important in the success of both parties. Even though one would argue that the role of state in international business has been eroded by the development in globalization, this is still not the actual case on the ground. The nation state still has a crucial role to play and this is why its relationship with the multinationals is quite relevant (Henderson et al., 2002, pp.436-464). A number of reasons exist as to why most multinationals are tolerated. One of them is the mutual relationship that could emanate between the state and the multinational which further links it to the home state of th e multinational. In this case, a tripartite perspective could be established. The other reason is based on the social and economic developments that multinational companies do promote in the host country. These two reasons seem to underlie the basic intentions of the national governments in welcoming multinationals. This paper looks at the relationship between multinational firms, the state and socio-economic development in the UK as a case study. Analysis Multinational firms and the UK state The relationship between nation states and multinationals is one that has been characterised with juxtaposed needs or interests. Each seems to be pulling towards its side. The state is territorially defined and has well-defined political systems which provide the necessary framework for economic, social, political and cultural activities of those acting domestically and pursuing the interests of the nation (Dunn, 1994, pp.3-8). On the other hand, multinationals are interested in expanding their individual operations irrespective of the boundaries set by the state and have to cope with a number of political, economic, cultural and social conditions that exist in those acquired markets and they are always driven by private interests, which are usually founded on economy of scale, global trends in economy, and effective management of international operations. Existence of negotiated relationships between these two opposing parties merges their needs and ensures a win-win outcome (Kay, 2002, pp.1073-1102). Democratic political institutions have the capacity to establish policies that are market-friendly. The peace that exists in states links these democratic institutions to more credible levels of international systems. These mechanisms provide better playing grounds for multinationals in the long run. On this point, the institutional based checks as well as balances, which could be linked to democratic systems usually, reduce the possibility of reversing the policies made an d thus providing the multinational companies with the de facto commitment to the stability of these policies (Iet to-Gillies, 2002, pp.43-54). Stable policies ensure that multinational are given a friendlier environment where they can forecast their needs for budgeting in relation to the upcoming economic scenarios as well as tax schedules, make critical managerial decisions that are able to respond to macro-economic predictions, and also eventually hedge against risks associated
Friday, October 4, 2019
Personal statement for graduate admission Essay Example | Topics and Well Written Essays - 500 words
Personal statement for graduate admission - Essay Example This degree program helped me come to terms with the different nuances of Information Technology and allowed me to get acquainted with the web and database quarters. I have been working in different capacities since 2006 which has only made me feel apt with how I have viewed my professional domains and what I expect from life in general. My hard work, I believe, is the key which has given me immense confidence at the end of the day. This is the reason why I have always longed for something interesting and exciting coming my way, asking me to give my best and concentrate wholly and solely towards the task at hand. The new technologies and developments have made me feel aligned towards what I plan to do in my educational quarters. This is the reason why I have chosen the Information Technology field because it excites a person time and again, and gives him the room to shape up his learning tenets as and when required. I have experienced that being at the top of one’s professional domains eventually helps the individual to grow beyond a certain level, and this is exactly what has transformed my life in a number of different ways. My technical skills are aptly driven to achieve results which are not only strategically designed but also aimed at harnessing the skills that I have attained with the passage of time over the years. Since I have gained much insight into how Oracle 10g, Java language, PHP, MS SQL Server and other applications and software are run, I feel that I have turned a leaf within my professional acumen. This is the reason why I find myself head and shoulders above the rest, as this has assisted me in growing and developing my own self over a period of time. In the end, I would request the authorities at the helm of affairs to consider my case for graduate admission because I opine that I am the best fit. My aim is to give the very best and this can only be
Thursday, October 3, 2019
The Current Status of Women in Middle East Countries Essay Example for Free
The Current Status of Women in Middle East Countries Essay Part I: Reasons why women are reaching a stagnant point in the Arab countries and how this could possibly change:            According to feminists, the current status of women in Middle East countries is strongly attributed to state policies. Scholarly information from studies conducted on the status of Middle East women have indicated that the changes that have taken place in the legal status of women and in their social placement in society have very much been determined by the changes taking place in political constitution of various states and regimes. The status of women and gender relations have also been equally determined by other factors like class structure, economic and demographic characteristic Religion can also not be ruled out as it has tremendous influence on the system of governance in many countries in this region. Revolutionary projects carried out in Iran and Afghanistan but which did not yield good results act as a clear guideline on the status of women in Arab countries.            The societies in the Arab world are predominantly patriarchal. The role of a woman as wife and mother is still held with a lot of esteem in these societies. Women are reproducers, educators of children and socialisers whereby they are responsible for implementing societal and cultural values in the young ones. These societies are also predominantly Islamic, a religion that still holds the family as the most fundamental unit of society and places greet responsibility on women about raising devout Muslims as well as transmitting cultural values. Child bearing is therefore the central labor activity for the females while the men are responsible for the general upkeep of the family. The place of the woman in a Muslim society therefore remains the home and the activities surrounding it. Muslim family law also gives the male members of the society extensive control over key decisions affecting the life of the women under their control for example in issues concerning marriage, education, business and mobility. Women in the Arab countries are still subjected to some form of subordination to the males and restrictive codes of behavior that govern their lives. There is sex segregation towards women and family honor is closely associated with female virtue. As a result any attempts to change family virtues or the family structure has often met with a lot of resistance in the Arab world especially from revolutionary groups that have been operating under the concept of defending Islam such as the Taliban in Afghanistan. Tribal-Islamist opposition groups also play a major role in opposing any attempts to change the status of women in these societies.            In the Arab countries, marriage is still predominantly an agreement between families rather than between two individuals who hold equal rights in society. A husband has absolute rights over his wife’s body and such issues as marital rape are not recognized. Women are therefore still under male control and any attempt to achieve in their social status is viewed as resistance to made dominance. The community has tremendous influence over a woman’s life in Arab countries a factor that can be seen in the societies refusal to do away with the veil even at a time when civilization has advanced in these countries. As a result, the veil has widely been viewed as a civilizational threat to the position of the modern woman in society.            Wars that characterize several Arab nations have also been a threat to the status of women. This is because even after their husbands have been recruited and probably died in war, women especially in the poor backgrounds cannot freely venture out to fed for their families and they still have to rely on male members of the family such as the older sons. This has subjected the women and their children to a lot of unnecessary suffering. There has also been a tendency in these nations to limit the political exposure of women, a factor that has resulted from the concept of male dominance in these societies. In such a way, it has been difficult for women to push for change as society still holds views that their position should be in the house.            A lot can be done to assist the women and improve their status in society. Women for example should be given freedom in education.  This is because modernization demands more labor in high profile jobs. Wars should be a great lesson and women should be given a chance of being economically stable to avoid desperate situations in the event of the death of the family’s breadwinner during war. Education will also give women better chances of employment and produce women who are able to strongly advocate for change in society.            Because family law in Arab nations greatly determines state and legal policies relating to gender and family matters,  perhaps these laws should be reviewed to give the women more influence in the family and society. Various Arab governments should also give attention to demands by women on the improvement of their political, civil and social rights. Part II: Authoritative governments and the rise of fundamental Muslim groups            In the Arab world, the main religion is predominantly Islam, a religion that has played a major role in determining the political, social and civil structures in these nations. Religious and state matters are intertwined in such a way that it becomes difficult to make a clear distinction between the two. Islamic law applies to every aspect of life in the Arab nations ranging from matters related to everyday life, to state matters such as the system of governance and even foreign relations.            With modernization, the Muslim world has come into contact with the Western world, an aspect that has led to mixed reactions in different Arab nations. This is as a result of the major economic, political and social-cultural developments that have resulted from this type of contact. In most of the Muslim countries the political systems are based on Islamic laws derived from the Quran and this has resulted in the concept of Islamic States through which Arab countries want to exert their influence and change the Western culture to conform to Islamic way of life. There has also been widespread resistance to Western influence and these factors have led to the rise of Islamic fundamentalism. A strive has risen among the Arabs between those who feel that Islam should determine the political culture of the Arab nations and those who prefer secular governments that have institutions modeled on Western governments. Islamic fundamentalist feel that Arab governments have established state constitutions that are too compliant with other religions or doctrines. It is therefore the ultimate goal of Islamic political fundamentalists to overthrow these secular states in a bid to achieve national dominance in the political system.            Islamic fundamentalist movements have been modeled upon the Muslim Brotherhood of Egypt began in 1928 that provided such movements with directives on the way forward in achieving political dominance through the implementation of the Sharia law. Even though composed of a minority of Muslims, Islamic fundamentalists have had varied political achievements in various nations. Good examples of such groups are the Wahhabi in Saudi Arabia and the Taliban in Afghanistan where strict Islamic law has been used to eradicate any form of Western influence. In Sudan, the efforts by the Muslim brotherhood to uphold Sharia law since independence in that nation in 1956 has led to a long civil war between the Islamic North and the Christain south.            In Egypt, the Muslim Brotherhood captures 20 percent of the seats in civic elections held in the later part of 2005. Turkey is ruled by an Islamist party that appears to accommodate democratic ideals. But since the September 11 attacks in the United States, growing concern has risen within the international community over the current situation in the Arab countries regarding religious reform and the prospect of Islamist fundamentalists having a share in political power. This is because of extremist groups that have resulted to terrorism as a means of achieving their goals. A good number of the countries in the Middle East are governed by autocratic regimes opposed to these Islamist movements. An attempt by such groups to gain political power has often been suppressed by denying them a popular vote in the governments and by exercising brutality against their leaders and followers. This is because of the tendency by these groups to result to violence as a means of airing their grievances and achieving their goals. Such violence has led to abduction of Western hostages, bomb attacks on the US Embassies in countries like Kenya and Tanzania and the September 11 attack in the US.            Islamic fundamentalists  originally aimed at achieving political goals through peaceful means but the refusal of Islamic governments to recognize their existence and the attempt to suppress these movements is what may have led to the emergence of extremist groups. The Muslim Brotherhood in Egypt has however maintained peaceful means in dealing with the government an aspect that has helped the movement to rise into a political party with a strong following. The future of such groups is however threatened by the fight against terrorism and whether they will achieve in maintaining strict Muslim states is yet to be determined by the course that political events in the Arab world will take and the relations between these Arab nations and the West. Part III The lack of unification between the Arab countries has its benefits in regards to Preservation of culture but it is a hindrance to their potential political force Culture in any community plays a role of utmost importance particularly in preserving the identity of any community. Like everywhere else in the world, the movement of people in and out of the Muslim world has increased cultural integration. Colonial occupation in the Arab countries served to expand these cultural influences bringing in the process of westernization. However the Arab countries have more than any other group of nations succeeded in keeping both external and internal influences at minimal levels. These countries have thus managed to retain their individual cultures to large extent.            From Egypt to Syria, the rise of Arabism was largely as a result of resistance to the colonial occupation mainly the British occupation. This growing force promised to unite Arab nations on the principles of nationalism as well as religion of Islam. This resulted in the expansion of state, missionary and private education (Moaddel, M., 53). However the cultural distance between the components of the Arab world would not allow for significant integration. This has to this day served to retain the cultural composition of the member countries. The lack of unity in the Arab countries has therefore served to preserve culture.            The biggest loss that is as a result of this disunity is however the loss of political forces that would have defined the Arab countries as a force to be reckoned with. The leadership’s radical difference in ideologies has made any meaningful integration difficult. A phenomenon akin to divide and rule has therefore been employed repeatedly by the western powers to further influence the political direction in the Arab World. This has worked against the region since it still remains on the shadows when political force is called for in order to change direction of the world.   Works Cited: Are Knusden. Political Islam in the Middle East R 2003:3 Chr. Michelsen Institute Development Studies and Human Rights Moaddel, Mansoor. Islamic Modernism, Nationalism and Fundamentalism. Chicago. University of Chicago Press.
Marketing plan and analysis of Al Hilal foods
Marketing plan and analysis of Al Hilal foods The brand has great opportunity to grow in cities other than Lahore, Islamabad, Karachi, Faisalabad and Multan as they have created much credibility in big cities of Pakistan. 11 Also it has opportunity to GO GLOBAL. Customers outside Pakistan have more loyal behavior towards Pakistani products so there is a chance for this brand to grow globally. 11 Threats: 11 3.Understand the construction of a marketing plan 12 3.1 Produce the marketing plan for your organization 12 Executive summary: 12 Current market situation: 13 SWOT analysis: 13 Objectives and issues: 14 Marketing strategy: 14 Action programs: 15 Controls: 15 3.2 Risk in marketing plan and Mitigation strategies: 15 Risks: 15 Mitigation strategies: 15 3.3 Importance of each component of the plan: 16 4.Understand to Promote the Marketing Plan in Support of Strategic Objectives 16 4.1 How the plan supports strategic objective: 16 Plans of Fresher and their support to objectives: 16 4.2 Outline an approach to gain agreement of the marketing plan: 17 5.Conclusion 17 6.References 19 Introduction to Al-Hilal Foods Al-Hilal foods is a Pakistani company owned by Mr. Ch. Farrukh Sattar. The organization exited about 10 to 15 years ago. At that time it made only one product line i-e Sultan Ghee. After flourishing in that field it introduced its new product line i-e 100% pure juices a brand named as FRESHER in 2009. The brand flourished in just one year through WORD OF MOUTH marketing strategy and gave a tough competition to other big brands like Nestle, Minute Maid etc. Al-Hilal is listed a listed company. Fresher was first introduced in 5 flavors that are Mango Guava Peach Strawberry Orange After fabulous success of these all flavors Fresher introduced a new flavor called FALSA. As Fresher gained success within period of only one year they introduced new brands in 2010 names BOOMER and COOLER. Boomer is a fizzy drink and has 3 flavors Orange Lemon Cola While Cooler has 4 flavors that are Apple Orange Pineapple Grapes The Fresher company is working hard day by and moving forward in the field of 100% pure juices. Mission: Their mission is to promote locally. Vision: Their vision is prosperity of Pakistan. ( Ref. 7) Understand How The Marketing Plan Supports Strategic Objective 2.1 Explain how the strategy of your organization Impacts Upon marketing planning: Strategy: Strategy is a long term actions/plans which are made by some organization to achieve their peculiar targets/goals. (Ref- 1) According to Michael Porter the strategy is all about the mixture of different activities which are differentiated from competitors to pronounce unique mix of value. To him its all about differentiating yourself from customers as well as competitors. (Ref-2) Without a strategy the organization is like a ship without a rudder, going around in circles Joel Ross Michael Kami Marketing strategy: A marketing strategy is a process or model to allow a company or organization to focus limited resources on the best opportunities to increase sales and thereby achieve a sustainable competitive advantage. (Ref-3) The set of objectives which an organization allocates to its marketing function in order to support the overall corporate strategy, together with the broad methods to achieve these objectives Chartered institutes of marketing The above two examples show that , marketing strategy is actually the strategy that support overall corporate and which a company has to use efficiently to market its products on best opportunities while converging the limited resources to achieve its goal. Marketing planning: Marketing planning is a logical sequence and a series of activities leading to the setting of marketing objectives and the formulation of plans for achieving them (Ref-4) Now we can interrelate all the above terms with the help of diagram below. Business Goals Market Strategy Marketing Mix Marketing Plan The above diagram shows that an organization has to set business goals which are actually the target of company or mission statement. The next level comes of marketing strategy which is esteemed rule that company has acquired to market their products. After establishing the market strategy company moves forward towards marketing mix in which it define the whole marketing mix i-e Product, Pricing, Place and Distribution. Afterwards the process of writing of marketing plans comes in which company has to describe the whole market activities which are used to acquire business goals. (Ref-3) 2.2 Impacts of strategy on marketing planning: Under this heading the strategies of organization will be discussed and the impacts of that strategies on the marketing of organization will be noticed. What effect that strategies will throw on organizations long run and short run will also be discussed. Here we are talking about Fresher marketing plans. As described earlier it is a Pakistani local company that is making 100% pure juices and this is one of the marketing strategy of Fresher that make it distinguishes from others. The company has many competitors in the same line of 100% pure juices i-e Nestle, Shezan, Minute Maid etc. But the Fresher is successful yet to maintain the no. 1 position in the brands of 100% pure juices. And also Fresher is successful to maintain its positioning against Nestle and other strong brands like Minute Maid. The benefit what Fresher will get due to this strategy is that competitors are not attaching it from all the sides. Only fresh juice companies are interested to attach its strategies. It has no concern with any other product line of competitors. Another strategy of Fresher is that they are using PET BOTTLES instead of juice boxes which made their product easy to use for the customers and the look of their brand product is totally different from others. They are also using SHRINK WRAPS for the packaging of their products. The one more thing that makes their product discriminate is tags hanged with the bottle of juice on which a little description of brand and ingredients are written. These tags make the look of the product more elegant and it again helps to make a strong positioning of the brand. The promotion strategy that Fresher following is WORD OF MOUTH. They are using any other strong promotion strategy which again differentiate the brand from others in market. But as they are not focusing the advertisement strategy now when they that much stabled in market, they can spoil their positioning as well. Fresher has strong distribution strategy which has been helping the brand to be strong so far i-e they used ROLL OUT strategy of distribution. They started the distribution of their product from their own city and then they spread it in other cities with the passage of time when they had grown enough in the market. The strategy has a benefit that other strong competitors like Nestle, Minute Maid etc didnt notice such small brand and didnt take action for that. In the meanwhile Fresher entered in the market and had got a strong market positioning. Fresher had got another benefit of this strategy that is they maintained their resources with it. They started distributing their product in their city only and when they have earned enough money they spread it over other cities of Pakistan as well. 2.3 Component parts of a marketing plan: Parts/Categories with which a marketing plan is made up of are called components of marketing plan. Here the heading will elaborate all of its parts one by one. Executive Summary: It is the first component of the marketing plan which explains the summary of the whole marketing plan for the quick review by the management of the company. Mostly three issues are mentioned in this part. The Challenge Challenge consists of a little elaboration of product for which marketing plan is made and the summary of goals such as sales figures and strategic goals.. Company Analysis Company analysis mostly consists of the answers to following questions What are goals of the company? To what thing it focuses more? What are the strengths of that company? From what culture it belongs? What are weaknesses of the company? And in what market shares it exists? etc. Competitor Analysis In competitors analysis a short report about competitors weaknesses, strengths, market position and market shares is presented. (Ref-5) Current marketing situation: Its a marketing audit which shows the current market situation of the company by comparing it with the past situation of its own and with the market situation of competitors. It presents data about the market, product, competition and distribution. SWOT analysis: SWOT analysis is basically the analysis in which strength, weaknesses, opportunities and threats related to the product (to be marketed) are given to have a complete look on companys analysis. The firms internal environment presents strength and weaknesses while external provides opportunities and threats. Objective and issues: This heading defines the objectives of company in different areas such as market share, sales, profit etc. Also this category will deal with all the issues and problems that effect these objectives. Marketing strategy: In this category a marketing strategy or approach is recommended to achieve the particular objective. It is the main and important part of marketing strategy structure. The strategies will elaborate the marketing mix (product, price, distribution, promotion) as well. Action programs: In this step a report is given about details of marketing strategy. The report answers such questions like how will all plan start? Who will do it? What will be the cost of all plan? Etc. Controls: Indicates how the progress of the plan will be monitored. 2.4 Risks and advantages in the devised marketing plan: Risks: Fresher is having a big threat in the market due to its lack of advertisement strategy now when it has gain that much credibility. Other competitors in the market has built strong image through their advertisement promotion strategy. Now it is the time when Fresher might think of making a strong and highly attractive advertisement to throw behind all the competitors. Fresher is not having a properly educated team of employees and it dont have proper departments such as HR department, RD department, Marketing department etc. So the employees working in the competitors firm are more competent and they can make proper decision at proper time. Fresher has to work on it as well. It may form a proper team so that they can compete in the leading market. As Fresher employees are not that educated in their particular field, they have disagreement in the selection of strategies. This is the major risk for the Fresher in the market as it can lead to fall of the company. Advantages: Fresher has specialized workers only in the field of making juices. Their worker knows the formula and they are best trained workers in juice making as they have to make only one product line at one time and they concentrate fully on it while competitors of Fresher have more than one product line so their workers have less command on juice making. The earlier promotion strategy of Fresher (word of mouth strategy) is quite impressive as no competitor can concentrate on upcoming new brand in this way. It gave Fresher to expand rapidly in market. The different packaging of Fresher bottle made them different and they expand undoubtedly in the fresh juice market. The biggest advantage to Fresher was the introduction of 100% fresh juice first in the market which make them differentiate from the competitors and thus they expand rapidly. 2.5 SWOT analysis of Fresher Juices: The company is new in market and has no good setup so they have not worked on their SWOT analysis by themselves. I made its SWOT analysis by my own conclusions and analysis of the company. Here are some strengths, weaknesses, threats and opportunities for the company. Strengths: They have short brand name which a basic strength of Fresher. Brand name is thus easy to remember by customers so its demand in market increases. And it is also flourishing in middle and low class segmentation of customers (as the customers in such classes are mostly uneducated) just because of its short brand name and easy memorizing quality. Short brand name also creates word of mouth easily. The highest market share in the product line of 100% pure juices is gained by Fresher. It has best attractive packaging of its juice bottles so far that is a main strength and attraction of customers towards this brand. Its availability is much good as compared to other brands in the market. Weaknesses: The brand is new in the market so it is not financially strong as compared to competitors. It will take some time to become financially strong for which it has to strong its marketing. Advertisement is weak and now when the brand has earned much credibility its essential for it to make powerful advertisement to make it more strong and reliable as brand has less or near to no TVC recall. Positioning is the major weak point of the brand. They have to make it strong to further grow in the market. Opportunities: The brand has great opportunity to grow in cities other than Lahore, Islamabad, Karachi, Faisalabad and Multan as they have created much credibility in big cities of Pakistan. Also it has opportunity to GO GLOBAL. Customers outside Pakistan have more loyal behavior towards Pakistani products so there is a chance for this brand to grow globally. They can launch more brands as well which is again a great opportunity for the company to grow. Threats: Fresher has promoted its products only through word of mouth so its a great threat for it. Other competitors that are promoting their products through advertisement and other strategies of promotion can gain more repute. If a pre-established brand of outside the country launches its product here in Pakistan, there would be a great threat for Fresher as it is a new brand here. The strengths and weaknesses come from internal origin of organization while opportunities and threats come from external origin of organization. Helpful to achieving goals Harmful to achieving goals Strengths: Short brand name Highest market share Packaging strength Availability strength Weaknesses: Financially weak Weak advertisement Weak positioning Opportunities: Growth in small cities of Pak Go global Launch more brands Threats: Lack of promotion strategies Other brands Understand the construction of a marketing plan 3.1 Produce the marketing plan for your organization Executive summary: Challenges: The companys product is 100% pure juices and its target customers are mainly diet conscious people, children, upper class, upper middle class and middle class society. But it can also target to lower class customers easily as juice is a thing which a normal person use in everyday life. The product is already differentiated from others because it falls in 100% pure juice category. And Fresher was the first to start this category in Pakistan. Company analysis: The Fresher is a new company in 100% pure juices product line. The company has high market share due to its previous marketing strategies in which main one is word of mouth through which it was promoted and gained the high market share rank. The companys weaknesses are finance, weak advertisement and weak positioning. Here we are designing some strategies by which its growth rate can increase and it can maintain its market share. It can make its advertisement strong and so its positioning too. Competitors analysis: Freshers competitors are companies who make 100% pure juices like Nestle, Minute Maid etc. Now if we come to Nestle, the company has a big weakness that it is dealing with 100% pure juice as well as nectars on the same time which make their focus diverted to both lines in the same time. While its strength is, it has a strong brand positioning earned by other product lines first. Market share of Nestle is lower than that of Fresher but market position is strong enough. Current market situation: The current market situation of Fresher is going not that bad when we talk about its distribution in big cities. The Fresher has the highest market share in product line of 100% pure juices while all other competitors have left behind. The demand of Fresher is also increasing day by day due to its good taste and flavors. Its giving a tough competition to its competitors in the market. Competitors didnt notice it first because it used only word of mouth marketing strategy first and took benefit of this strategy to achieve its goals. But in promotion the other companies (competitors) are moving forward to it now as it is lacking its interest in promotions. The Fresher has best packaging as well. SWOT analysis: Strengths: Short brand name Highest market share Packaging strength Availability strength Weaknesses: Financially weak Weak advertisement Weak positioning Opportunities: Growth in small cities of Pak Go global Launch more brands Threats: Lack of promotion strategies Other brands Objectives and issues: The main objective of Fresher is to maintain its market share in the line of 100% pure juices. Then it also wants to expand its business in other cities as it is a good opportunity for it to grow more in the market. The increase of sales is required for the increase in profit. To make strength of positioning. Now the main issue is that the other companies in the same product line are also struggling hard to compete the market share of Freshers. The Fresher has to maintain its demand by which it can maintain its market share. The issue concerning the expansion of the brand in other cities is to face the other local brands in those cities. Marketing strategy: Fresher makes following marketing strategies to achieve its goals. Fresher has to focus on advertising strategies such as TVC, radio commercials, Print media ads etc. Ads can be made more attractive by using advertisement marketing strategies such as humor, fun, models or TV actors etc. The attractive the advertisement will be the more the customer will be attracted towards the product. They can use different distribution strategies to promote their brand more e.g they can distribute free samples in the areas where product is not known enough. They can fit stalls in main areas/markets of different cities for the promotion. As children are more attracted towards juices and pure juices are good for their health, they can conduct different activities for children to attract this group of consumers. Also the fresh juices are mostly used by diet conscious people so Fresher can also use the same strategy of activity conductance for these consumers as well. In this way they attract their most targeted customers. All these strategies can help to achieve goals of company. Attractive advertisement and free sample distribution can help to expand business in small cities and activity based strategy can help to increase sales. Hence all these type of strategies can be used to increase sales, increase in profit and to maintain the high market share. Action programs: Now it is turn to plan the actions. Fresher can appoint workers to fulfill these strategies. First of all Fresher has to maintain proper departments such as HRM department, RD department, Marketing department, Finance department and so on like this. Then Fresher has to assign them their duties. Human resources department will manage human resources which are one of the major sources Fresher needs. Marketing department will implement these strategies and will check the results. Finance department will assign finances to each department and make a check and balance on it. Plan can be started from distribution of the products as free samples. So that more and more people in other cities can know about the brand. It will increase sales and profit as well. Now this finance can be invested on advertisement and other strategies and so on. The cost of all the strategies will be planned by finance department and marketing department as these are marketing strategies. Controls: The system cant be effective and efficient until and unless it is supervised and controlled properly. So the control in implement of these strategies is also very important. Here marketing managers of Fresher will be the persons who look after all these things and implement strategies. 3.2 Risk in marketing plan and Mitigation strategies: Risks: Risks in above strategies are only few. As company is not financially strong as compared to its competitors so might it cant afford advertisement expenses. The other risk could be short term effect (which is never been required) of some strategies like activity based strategy etc. Mitigation strategies: If finances do not allow Fresher to make an attractive advertisement then Fresher can go for rank purchasing in commercial complexes like Hyperstar, Metro etc as it costs less than that of advertisement. The benefit of this strategy will be that the people of every targeted market of Fresher can gain knowledge about the product easily. It would be a long term effect of marketing strategy. Activity based strategy would be short term strategy so instead of this we can use another strategy in which Fresher can appoint some of its employees ( sales persons) to sale their product at low price or less profit by going door to door in different colonies of different cities. It could have a long term effect on consumers mind. 3.3 Importance of each component of the plan: First component is executive summary. The summary explain the whole summarize data of the plan in short form so that the reader or to which report is being presented can save his/her time and he/she can found what is written inside the report and whether the report is meaningful or not? The executive summary has a lot of importance in marketing plan as it contains companys challenges, companys analysis and competitors analysis. 2nd component of the plan is current market situation. It is necessary to provide so that a marketer or person who has to act upon the plan should know that at what level the company stands and what level they have to move to increase growth rate of the company. The third component of the plan is SWOT analysis. Mentioning it in the plan in necessary because it helps to analyze the strengths, weaknesses opportunities and threats of the business with the help of which a person can make marketing strategies. The forth component of the plan is objectives and issues which explains all the goals and their related problems in plan. The fifth component of the plan is marketing strategies. This is the main step in the plan to which company has to work to achieve goals. The sixth step is action programs. The step is important as it tells that how to implement these strategies and who will implement them and what will be the cost of all strategies. The final step is of control. This is also one of the major step of the plan as it is necessary to tell how to control the whole strategic system and who will control it? Understand to Promote the Marketing Plan in Support of Strategic Objectives 4.1 How the plan supports strategic objective: Plans of Fresher and their support to objectives: Fresher is assigned following plans. Attractive advertisement The attractive advertisement of fresher can attract more and more customers towards the brand which will help to increase the sales. Increasing sales maximize profit and when company earns more profit it will be able to expand its business. The advertisement can help in building strong positioning as it contains slogan and jingles through which an image that is different from its competitors can build up. The better positioning will help to maintain market share. Streghthen positioning, profit maximization, expansion of business Distribution of free samples Again its the marketing strategy that will help to maximize sales when people around will try the samples and will be attracted. Maximize profit will lead expansion of business and strong market share. Activity based marketing Activity based marketing strategy can only help to achieve goals in targeted consumers market by increasing sales at that category of customers. Rank/Shelves booking This strategy can be useful for better positioning of brand as it creates a good image of the brand. The most visible shelves will be booked by Fresher, the more consumers will be attracted towards the brand. Personal sales Again this marketing strategy will increase Freshers sales and its demand and again the profit will be increased. Actually all the strategies are made up to maximize the profit first and then other effects accompany it. 4.2 Outline an approach to gain agreement of the marketing plan: Conclusion In this assignment we learned about strategic marketing, How marketing plans supports strategic objectives, How a marketing plan is constructed and How to promote the marketing plan in support of strategic objective? We chose Fresher, A Pakistani 100% pure juice company and looked upon its marketing strategies, what Fresher is using now and what should it use in future to promote itself more. Fresher is well known company of Pakistan whose marketing system is not that good while it needs a perfect marketing system now when it has gain that much credibility. Though marketing managers are working in the company but company is not showing enough results in this field due to which there are chances of their fall down in future. Fresher is using some excellent marketing strategies such as WORD OF MOUTH, ROLL OUT strategy, SHRINK WRAPS, PET BOTTELS, TAGS, 100% pure juices etc But we suggested some more marketing strategies to them by our own study and analysis. We made a marketing plan in which some marketing strategies were suggested such as ATTRACTIVE ADVERTISEMENT, ACTIVITY BASED PROMOTIONS, SHELVES BOOKING in markets, PERSONAL SALES and DISTRIBUTING FREE SAMPLES to increase its sales and profit. As Fresher has high market share so these strategies will help it to sustain the market share and to increase growth rate of it. At the last we made a marketing plan and saw that how these plans support objectives. We also discussed the SWOT analysis of the company which tell us that company less threats and less weaknesses and more strengths. We also discussed risks regarding strategies but they very low.
Wednesday, October 2, 2019
Mary Shelley’s Frankenstein and Bram Stoker’s Dracula Essay -- Shelley
Mary Shelley’s Frankenstein and Bram Stoker’s Dracula Evil features in both ‘Dracula’ and ‘Frankenstein’ but the personification of this evil is different in both novels. A feeling of menace and doom pervades ‘Dracula’ because of his supernatural powers. One feels that he has control of the evil and he has the power to manipulate the environment and people for his own ends. ‘Frankenstein’ centres on the creation of a monster made from parts of dead bodies and the fear created by the monster due to circumstance and the ignorance of society. Also, one feels a certain amount of apprehension that the monster is deserted by his creator and loses control without his support and guidance. The novels were written in the 19th century, ‘Frankenstein’ was first published in 1818 and ‘Dracula’ was first published in 1897. In this century there was a fanaticism with Gothic horror stories and these novels reflect this. In the last century, a wide audience would have appreciated these novels, although they are not great literary accomplishments, people of that period enjoyed reading this type of story, filled with horror, suspense and intrigue. The very idea that such an evil and frightening creature could exist shocked and aroused the curiosity of many people at this time. Society in the last century was extremely corrupt and immoral, the novel ‘Frankenstein’ reflects this, in which an innocent creature is shunned by society because of it’s abnormal and somewhat shocking appearance. Nowadays, people are still enticed by fear, they have a curiosity for the supernatural, evil and frightening. Although modern day society is supposedly politically correct, we are still an immoral society and many of us would treat a creature like Frankenstein’s creation or a vampire like Dracula like a monster. In this way, the novels still have social significance. The atmosphere of each novel plays a significant role in setting the scene for the ensuing horror to evolve. The atmosphere in each novel is different; the horror in each novel is different The fact that Frankenstein’s monster kills out of revenge and anger is a form evil but one can understand and to a certain extent sympathise with his inability to reason right from wrong. Many examples of this inability are shown, for example, the creature strangles Frankenstein’s innocent young brother because he cannot under... ... although his downfall comes because he has limitations, such as, â€Å"his power ceases, as does that of all evil things, at the coming of the day.††¦ â€Å"Then there are things which so afflict him that he has no power, as the garlic that we know of, and as for things sacred, my crucifix†¦Ã¢â‚¬ These reassure one that there is a means to destroy Dracula. ‘Frankenstein’ did not frighten me at all, I merely found it a very tragic story demonstrating both the corruption of an innocent being by an immoral society and the dangers of playing God with science. Frankenstein was responsible for the creature and as soon as he showed signs of life, instead of deserting him due to fear and embarrassment because of the ugliness of the creature, he should have taught the creature right from wrong and accepted him as a person, not a monster. Any brutality in ‘Frankenstein’ was due to Victor Frankenstein himself and not his monster. ‘Dracula’ is a novel that probes deeply into people’s superstitions, fears and beliefs of the supernatural. The creature Dracula is an evil being with no concern for others, he kills for his own ends and cannot be stopped, and this is what makes ‘Dracula’ truly frightening.
Tuesday, October 1, 2019
eamwork: Pros and Cons :: essays research papers fc
Teamwork: Pros and Cons There are several types of teams and reasons for forming them. There are academic teams, consisting of a group of students in a learning environment, whose purpose would be to reach a common goal such as a class project. Teams in the workplace could consist of a group of administrators or employees whose purpose could range from deciding on what type of food to serve at a company picnic, to laying out plans for better customer care. â€Å"Advantages of group work, as opposed to individual work, include producing a better end result, providing satisfaction for the individual and the organization, and assisting the organization through coordination and work allocation†(Marsh, 1988). Some things I’ve learned in the past about why we form teams are to help an individual understand different points of view on any given topic, to help prepare for a career where teamwork is essential, and learning to become a leader, as well as a follower. Some economical and social benefits from forming teams, as stated by Kircshner and Van Bruggen (2004) in an article about virtual teams and the adult learner, â€Å"There are, among others, economical motivations such as bringing one learning module to a larger audience of learners, and pragmatic reasons such as achieving flexibility in time and space for learning, which is especially important for adult learners.†Another social benefit from working in teams is that you learn more about the personalities and work ethics of your peers. â€Å"Disadvantages of group work include producing a poorer end result, producing eccentric behavior, developing pressure for change, becoming permanent, helping management evade responsibilities, and the time and energy needed to become efficient†(Marsh, 1988). Some problems I have ran into personally with virtual teams, like the ones here at the University of Phoenix on-line campus, are timing issues (i.
Dress code
Have you ever found yourself walking through the halls of a school and stretched out far beyond the sight of your eyes, you notice nothing but masses of students conformed into a single color or uniform? School dress codes have long since been a subject of debate amongst both students and faculty alike. In one school district after another, school uniforms are proposed as the solution. The real question is whether or not they actually serve a functional purpose, and the cost/extent of having those rules in place. School dress codes impose on freedom of expression, is time consuming, can be very costly and serve no functional purpose outside of school. Having a dress code (such as a uniform) is expensive and has no use outside of school. Poor families may not have the money to pay uniforms and having that as a dress code may be more of a hassle for them. They may depend on hand me downs or may buy clothes from second hand stores that do not provide uniforms. Buying clothes that follow a dress code may also be more expensive because children may still want clothes that they can wear outside of school. Uniforms have no use out of school. It is not a casual outfit for going to the mall or park. It is not a business suit that could be used for interviews and other occasions. Having a dress code causes the school to misuse its time. Dress codes are not enforced very well. Some teachers enforce following the dress code and others do not which presents miscommunication with students. Some students can get away with not following the dress code and others do not. When the dress code is enforced it wastes class time. It takes time away from the teacher and instructing the class. It takes away from the child’s learning experience and the rest of the child peer’s learning experience. Dress codes have not been proving to help students academically, behaviorally, or socially which means there is no valid reason to have one. Having a dress code infringes on an individual’s personal right. The first amendment states that â€Å"Congress shall make no law respecting an establishment of religion, or prohibiting the free exercise thereof; or abridging the freedom of speech, or of the press; or the right of the people peaceably to assemble, and to petition the Government for a redress of grievances. Implementing a dress code on someone violates their right of the first amendment. Clothing is a way of expressing yourself. It allows people to experiment with their identities and a way to discover your inner self. Self expression is very important to a child’s development emotionally. In an effort to allow students their rights of expression, avoid costly and wasteful time spending the use of school dress codes should be avoided. Dress codes are simply a way to give schools more power over students and to infringe on their creativity and freedom of expression. Dress code Have you ever found yourself walking through the halls of a school and stretched out far beyond the sight of your eyes, you notice nothing but masses of students conformed into a single color or uniform? School dress codes have long since been a subject of debate amongst both students and faculty alike. In one school district after another, school uniforms are proposed as the solution. The real question is whether or not they actually serve a functional purpose, and the cost/extent of having those rules in place. School dress codes impose on freedom of expression, is time consuming, can be very costly and serve no functional purpose outside of school. Having a dress code (such as a uniform) is expensive and has no use outside of school. Poor families may not have the money to pay uniforms and having that as a dress code may be more of a hassle for them. They may depend on hand me downs or may buy clothes from second hand stores that do not provide uniforms. Buying clothes that follow a dress code may also be more expensive because children may still want clothes that they can wear outside of school. Uniforms have no use out of school. It is not a casual outfit for going to the mall or park. It is not a business suit that could be used for interviews and other occasions. Having a dress code causes the school to misuse its time. Dress codes are not enforced very well. Some teachers enforce following the dress code and others do not which presents miscommunication with students. Some students can get away with not following the dress code and others do not. When the dress code is enforced it wastes class time. It takes time away from the teacher and instructing the class. It takes away from the child’s learning experience and the rest of the child peer’s learning experience. Dress codes have not been proving to help students academically, behaviorally, or socially which means there is no valid reason to have one. Having a dress code infringes on an individual’s personal right. The first amendment states that â€Å"Congress shall make no law respecting an establishment of religion, or prohibiting the free exercise thereof; or abridging the freedom of speech, or of the press; or the right of the people peaceably to assemble, and to petition the Government for a redress of grievances. Implementing a dress code on someone violates their right of the first amendment. Clothing is a way of expressing yourself. It allows people to experiment with their identities and a way to discover your inner self. Self expression is very important to a child’s development emotionally. In an effort to allow students their rights of expression, avoid costly and wasteful time spending the use of school dress codes should be avoided. Dress codes are simply a way to give schools more power over students and to infringe on their creativity and freedom of expression.
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