OPERATIONS MANAGEMENT Essay Example | Topics and Well Written Essays - 3000 words

OPERATIONS MANAGEMENT - Essay ExampleJ. Heinz Cos Resources 40 2.3.1.1 summation Competiveness 45 2.3.1.2 Long-term Sustainability 49 2.3.1.3 Corporate Social Responsibility 54 2.4 Porters Value Chain Framework 59 2.4.1 H. J. Heinz Cos Porters Value Chain 59 3.0 Conclusion 70 4.0 Bibliography 73 1.0 Introduction H.J.Heinz Company was started in the twelvemonth 1900 in Pennsylvania and it manufactures a vast range of food products throughout the world. The Companys principal products include ketchup, condiments and sauces, frozen food, soups, beans and pasta meals, infant nutrition and other food products (HJ Heinz Company, 2005). The family is present in over 110 major locations worldwide, with leading brands on six continents. The Heinz brand is a $2.5 billion global icon and Heinzs top-15 power brands storey for two-thirds of annual sales (HJ Heinz Company, 2006). With more than $8 billion in annual sales, Heinzs 50 companies have leading brands in more than 200 countries (HJ He inz Company, 2009). In the year ending 2010, it achieved sales of $10.5 billion and gross profit of $3.8 billion (HJ Heinz Company, 2010). These positive results reflected increased innovation and marketing and dynamic growth in Emerging Markets. However, superstar of the core aspects of the company is also its unique lean production techniques which have played a major part in enhancing the efficiency of the company man at the same time managing to survive tough global markets especially for a US based company tackling recession. 2.0 Discussion 2.1 Evaluation on H. J. Heinz Co 2.1.1 Definition of Lean Production Lean production simply means a manufacturing paradigm that improves product quality reduce production costs and cosmos able to respond to customer needs quickly (Radhakrishnan and Balasubramanian, 2008). The main principles of lean focus on the methods of creating a continuous improving culture that engages employees in reduce production time and material in order to me et customers needs. Lean production also concentrates on systematic elimination of non-valued added occupation of waste from the production and implementation process of lean principles (Chalice, 2007), which pass on contribute an improvement environment performance (Radhakrishnan and Balasubramanian, 2008). The term lean production can be traced to its origins with Japanese companies more specifically in the Automobile market which faced issues like lack of resources including financial and labour. At this stage of crisis, two employees of Toyota Motors namely Eiji Toyoda and Taiichi Ohno true this unique concept to manage such a crisis focusing solely on terminating waste in a production or manufacturing process which is called as Lean Manufacturing in the western region. 2.1.2 H. J. Heinz Cos Lean Production Being a global food processing company, Heinz critically needs to supplement its production aligning with its strategy of waste management. While the company has extensiv ely worked on various lean production and waste management cases, research will focus on one of the major cases of the company where waste management was successfully done Amongst its other global strategies, when Heinz chose to give priority to waste management, it recognise that technology would be one of the key aspects if it were to successfully compete in the industry and reduce waste. After careful analysis of several competitive applications, Heinz chose an first step asset